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Wednesday, November 11 • 5:30pm - 9:00pm
Grand Poster Session - CB - Consumer Behavior

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CB-Consumer Behavior

A Study of the Symbolic Clothing Disposition Behaviors of Generation Y, Patti Borrello and Barbara Frazier, Western Michigan University, USA

Americana Music Festivals:  An Ethnographic Exploration of the Experiential Consumptionscape, Tom Turner and Nancy Hodges,  The University of North Carolina at Greensboro, USA

Collaborative Consumption Using Facebook: Mothers Swapping Children's Clothes, Jung Mee Mun, California State University-Long Beach, USA; and Kim K. P. Johnson, University of Minnesota, USA

Development of a Conceptual Model to Understand the Adoption of Wearable Technology, Xiao Jia and Jihyun Kim, Kent State University, USA

EEG/ERP Research in Consumer Perceptions of Apparel Products, Keunyoung Oh, SUNY Buffalo State, USA

Effect of Time Horizon Perspective on Apparel Liking, Hyunjoo Im, Jayoung Koo,and Minjung Park, University of Minnesota, USA

Effects of Generational Cohorts on Brand-Self Congruity, Emotional Brand Attachment, Perceived Investment, and Repurchase Behavior Regarding Luxury Goods, Jihyun (J) Kim, Kent State University, USA; and Hyun-Mee Joung, Northern Illinois University, USA

Exploring Factors Influencing Perceived Quality on Sportswear Fabric, Hyo Jung (Julie) Chang, Jaeki Song, Changdong Yeo, and Jungkyu Kim Texas Tech University, USA

Exploring Non-ownership Apparel Consumption through Online Fashion Product Rental Services: An Application of Institutional Theory, Sasikarn C. Cook and Nancy Hodges, University of North Carolina at Greensboro, USA

Factors Affecting Taiwanese College Students' Brand Loyalty towards Fast Fashion, Jin Su, Indiana University of Pennsylvania, USA; and Aihwa Chang, National Chengchi University, Taiwan

Factors Influencing Purchase Intention toward Luxury Fashion Brands, Hyo Jin Eom and Yoo-Kyoung Seock, University of Georgia, USA

Fashion Adoption Groups and Consumer-Brand Relationships, Jane E. Workman and  Seung-Hee Lee, Southern Illinois University, USA; and Kwangho Jung, Seoul National University, South Korea

Meta-analysis on the Effects of Fashion Product Attributes on Fashion Product Purchasing Decision, Jung-Woo Lee and Mi Young Kim, Gachon University, South Korea

Older Women's Experience with Online Apparel Shopping, Youngji Lee and Mary Lynn Damhorst,  Iowa State University, USA

Probability or Non-probability Samples: Testing Univariate Estimates vs Multivariate Relations, Gargi Bhaduri, Kent State University, USA

Religiosity, Faith Driven Consumption, and Apparel Shopping Orientation, Lizhu Davis, California State University- Fresno, USA; and Tun-Min (Catherine) Jai, Texas Tech University, USA

Social Media or Personal Selling? Strategy for Successful Sales of Student Projects, Paula B. Sampson, Ball State University, USA

Understanding Smart Shopper Feeling From Consumers' Perspective, Jongeun Rhee, University of Wisconsin-Stout, USA

Who Are These Sneakerheads?, Jin Woo Choi, Brigitte Cluver, Oregon State University, USA; and Minjeong Kim, Indiana University, USA

Wednesday November 11, 2015 5:30pm - 9:00pm MST
Anasazi Ballroom

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