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Wednesday, November 11 • 5:30pm - 9:00pm
Grand Poster Session - MVP - Merchandising, Marketing, Retailing II. Visual and Promotion

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MVP-Merchandising, Marketing, Retailing II. Visual and Promotion

Brand Charisma: Word-Of-Mouth and Gender, Seung-Hee Lee and Jane Workman, Southern Illinois University, USA; and  Kwangho Jung, Seoul National University, South Korea

Brand Personality, Consumer Satisfaction and Loyalty: A Perspective from Denim Jeans, Jin Su, Indiana University of Pennsylvania, USA Xiao Tong, The University of Alabama, USA

Can Visual Quality of Websites Affect Time Perception?, Hyunjoo Im, University of Minnesota, USA; and Young Ha, California State University - Long Beach, USA

Consumer Experiences with Online Consumer Reviews: A Phenomenological Exploration, Ran Huang and Sejin Ha, University of Tennessee-Knoxville, USA

Consumer Response to Exterior Atmospherics at a University-Branded Merchandise Store, Karen H. Hyllegard, Jennifer Paff Ogle, Ruoh-Nan Yan, and Kevin Kissell, Colorado State University, USA

Cross-Cultural Validation of a Fashion Brand Image Scale, Eunjoo Cho, University of Arkansas, USA and Ann Marie Fiore and  Daniel W. Russell, Iowa State University, USA

Customer Interface Design for Co-Creation in the Social Era, Ju-Young M. Kang, University of Hawai`i at Manoa, USA

Does Gender Matter: An Exploratory Study of Influence of Cybersecurity, Privacy, and Trust on Purchase Intention, Sanjukta Pookulangara, University of North Texas, USA

Enticed by Group Buying Deals? Effects of Group Buying Websites on Impulsive Buying, Soo Kyoung Kim, Oregon State University, USA; and Minjeong Kim, Indiana University, USA

Exploring Small Businesses' Perceived Importance, Benefits and Challenges of B2B Networking, Hyejeong Kim, California State University-Long Beach, USA; and Sang-Eun Byun, Siyuan Han, and Carol Centrallo, Auburn University,  USA

Exploring the Determinants of Influential eWOM in Virtual Communities: An Empirical Study, Yizhuo Chen and Yingjiao Xu, North Carolina State University, USA

Impact of Consumers' Risk Perceptions to Product Performance on Channel Usage Behavior in Relation to Online Apparel Shopping, Ui-Jeen Yu, Illinois State University, USA; and Eunjoo Cho, University of Arkansas, USA

Omni-Channel Purchase Journey with Multi-Device Paths, Su Lun Novikoff, Caitlen Schmidt, and Ju-Young M. Kang,  University of Hawai`i at Manoa, USA

Relationship between Experience Economy Dimensions and Perceived Experiential Value in the Context of Indian Shopping Malls, Amrut Sadachar, Auburn University, USA; and Ann Marie Fiore,Iowa State University, USA

The Effect of Sensory Visual Presentations on Consumer's Buying Decisions: A fMRI Study, Tun-Min (Catherine) Jai and Dan Fan, Texas Tech University, USA; Weidong Cai, Stanford University, USA; and Forrest S. Bao, Akron University, USA

The Effectiveness of Facebook Ads - An Experiment with a Small Business, Runying Chen, East Carolina University, USA

The Role of Fashion Innovativeness, Brand Image, and Lovemarks in Enhancing Loyalty towards Fashion-Related Brands, Eunjoo Cho, University of Arkansas, USA; Ui-Jeen Yu, Illinois State University, USA; and Ann Marie Fiore, Iowa State University, USA

The Role of Information regarding Shapewear's Performance in Female Consumers' Online Purchase Decision, Eonyou Shin, Ling Zhang, Chanmi Hwang, and Fatma Baytar, Iowa State University, USA

What Do Consumers Think about Widespread Fashion Counterfeits? A Q-methodological Analysis of the Diverse Viewpoints, Seung-Hee Lee, Southern Illinois University, USA;   Kwangho Jung and  Jonghwan Eun, Seoul National University, South Korea; and  Jane Workman, Southern Illinois University, USA

Wednesday November 11, 2015 5:30pm - 9:00pm MST
Anasazi Ballroom

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