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Wednesday, November 11 • 10:00am - 11:15am
[Concurrent Breakout Sessions #1]: Surveys of Consumer Characteristics

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Luxury Consumption Behavior: A Value-Based Segmentation of the US Consumers,

Srikant Manchiraju, Florida State University, USA; and Sonali Diddi, Colorado State University, USA

The Battle of the Sexes: The Effects of Gender, Product Category, and Design Complexity on Product Purchase Intention and Likeability, Olivia Johnson and Veena Chattaraman Auburn University, USA

The Effects of "Social" Consumer Attributes on Engagement in Social Network Sites, Hyejune Park, SUNY Oneonta, USA

We Are Veterans: The Therapeutic Effects of Clothing Related to Self-Concept,

Hyo Jung (Julie) Chang, Texas Tech University, USA

Wednesday November 11, 2015 10:00am - 11:15am MST
Zia A

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