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Thursday, November 12 • 1:30pm - 2:45pm
Concurrent Breakout Session #3: Psychological Aspects of Consumer Behavior

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Presider: Hye-Shin Kim, University of Delaware

An Exploration of Body Image Perceptions and Education Needs of Military Parents of Preschool Children, Hyo Jung (Julie) Chang, Debra Reed,  Barent McCool, and Morgan Ziegler, Texas Tech University, USA

I "Heart" You: The Effects of Consumer' Schema Congruity/Incongruity on Attention, Recognition and Evaluation of Fair Labor Messages from Apparel Brands, Gargi Bhaduri, Kent state University, USA; and Jung Ha-Brookshire, University of Missouri, USA

No Problem, I'll Just Return It! Purchase Effort, Product Returns, and Cognitive Dissonance, Hye-Shin Kim, University of Delaware, USA

Possessions and the Transition from Working to Retired Self, Lina M. Ceballos, The University of North Carolina Greensboro, USA  and Universidad EAFIT, Colombia; and Nancy  Nelson Hodges, The University of North Carolina Greensboro, USA

Thursday November 12, 2015 1:30pm - 2:45pm MST
Zia C

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