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Welcome to the SCHED app of the 2015 International Textile and Apparel Association conference! Brought to you by the Electronic Communications Commitee. If you encounter any issues with the schedule or app, please visit the tutorials and/or contact Genna Reeves-DeArmond at gennareeves@yahoo.com. During the conference you can contact her via text at 575-571-1671.
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Thursday, November 12 • 1:30pm - 2:45pm
Concurrent Breakout Session #3: Social Media and eWOM in Retailing

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Presider: Wi-Suk Kwon, Auburn University

Let Me Tell You a Story!: Effects of Electronic Word-of-Mouth on Brand Value Co-Creation and Brand Trust in Social Media, Christin Seifert and Wi-Suk Kwon, Auburn University, USA

User-generated Content across Social Media: An Apparel vs. Service Brand Comparison, Songyee Hur and Sejin Ha, University of Tennessee Knoxville, USA

Consumers' Narrative Transportation on Social Media: A Study of Instagram of Fashion Brands, Ran Huang and Sejin Ha, University of Tennessee Knoxville, USA; and Jee-Sun Park, Incheon National University, South Korea

How Consumers Form Attitude towards A Brand's Facebook Page from Friends' "Likes", Md Sanuwar Rashid and Wi-Suk Kwon, Auburn University, USA



Thursday November 12, 2015 1:30pm - 2:45pm
Zia A

Attendees (5)