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Welcome to the SCHED app of the 2015 International Textile and Apparel Association conference! Brought to you by the Electronic Communications Commitee. If you encounter any issues with the schedule or app, please visit the tutorials and/or contact Genna Reeves-DeArmond at gennareeves@yahoo.com. During the conference you can contact her via text at 575-571-1671.
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Wednesday, November 11 • 5:30pm - 9:00pm
Grand Poster Session - MMGT- Merchandising, Marketing, Retailing I. Management

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MMGT-Merchandising, Marketing, Retailing I. Management

Gender Differences in Consumer-Retailer Relationship Building via Retail Store Attributes, Ran Huang and Sejin Ha, University of Tennessee-Knoxville, USA; and Joohyung Park, University of South Carolina, USA

How Other Shoppers and Shopping Motives Shape Shopping Behavior, Sejin Ha, University Tennessee-Knoxville, USA; and Hyunjoo Im, University of Minessota, USA

The Evolving Customer Experience: Consumer Response to 'Storied' Fashion Products, Ji Young Lee, State University of New York at Oneonta; and Kim K. P. Johnson, University of Minnesota, USA


Wednesday November 11, 2015 5:30pm - 9:00pm
Anasazi Ballroom

Attendees (2)