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Wednesday, November 11 • 5:30pm - 9:00pm
Grand Poster Session - MMGT- Merchandising, Marketing, Retailing I. Management

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MMGT-Merchandising, Marketing, Retailing I. Management

Gender Differences in Consumer-Retailer Relationship Building via Retail Store Attributes, Ran Huang and Sejin Ha, University of Tennessee-Knoxville, USA; and Joohyung Park, University of South Carolina, USA

How Other Shoppers and Shopping Motives Shape Shopping Behavior, Sejin Ha, University Tennessee-Knoxville, USA; and Hyunjoo Im, University of Minessota, USA

The Evolving Customer Experience: Consumer Response to 'Storied' Fashion Products, Ji Young Lee, State University of New York at Oneonta; and Kim K. P. Johnson, University of Minnesota, USA

Wednesday November 11, 2015 5:30pm - 9:00pm MST
Anasazi Ballroom

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