MMGT-Merchandising, Marketing, Retailing I. Management
Gender Differences in Consumer-Retailer Relationship Building via Retail Store Attributes, Ran Huang and Sejin Ha, University of Tennessee-Knoxville, USA; and Joohyung Park, University of South Carolina, USA
How Other Shoppers and Shopping Motives Shape Shopping Behavior, Sejin Ha, University Tennessee-Knoxville, USA; and Hyunjoo Im, University of Minessota, USA
The Evolving Customer Experience: Consumer Response to 'Storied' Fashion Products, Ji Young Lee, State University of New York at Oneonta; and Kim K. P. Johnson, University of Minnesota, USA