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Friday, November 13 • 9:00am - 10:30am
Concurrent Breakout Session #4: Student Best Papers

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Student Best Papers – (extra time to accommodate 6 presentations)

Presider: Eulanda Sanders, Iowa State University

Effective Fashion Brand Extensions: The Impact of Limited Edition and Perceived Fit on Consumers' Urgency to Buy and Brand Dilution (Doctoral - 2nd place)

Michelle L. Childs, The University of Tennessee; Byoungho Jin, Advisor

Why Forward Viral Fashion Messages? The Moderating Roles of  Consumers' Fashion Traits and Message Traits (Doctoral - 1st place)

Caroline Kobia, Mississippi State University; Chuanlan Liu, Advisor

Consumers' Acceptance of Wearable Technology:  Antecedents in a Technology Acceptance Model (MS - 2nd place)

Chanmi Hwang, Iowa State University; Eulanda Sanders, Advisor

Development and Evaluation of Nurses' Scrub Jacket through the Functional Design Process (MS - 1st place)

Heajoo Lee, Central Michigan University Su Kyoung An, Advisor

The Furry Fandom: Constructing a Costumed Society for Identity Exploration    (UG - 2nd place)

Emily Satinsky, Cornell University; Denise Green, Advisor

Thermal Comfort Evaluation of Seam Types in Athletic Bodywear (UG - 1st place)

Eric Beaudette, Cornell University; Huiju Park, Advisor

**Beaudette's paper is presented in the Wednesday poster session.


Friday November 13, 2015 9:00am - 10:30am MST
Anasazi South

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