Student Best Papers – (extra time to accommodate 6 presentations)
Presider: Eulanda Sanders, Iowa State University
Effective Fashion Brand Extensions: The Impact of Limited Edition and Perceived Fit on Consumers' Urgency to Buy and Brand Dilution (Doctoral - 2nd place)
Michelle L. Childs, The University of Tennessee; Byoungho Jin, Advisor
Why Forward Viral Fashion Messages? The Moderating Roles of Consumers' Fashion Traits and Message Traits (Doctoral - 1st place)
Caroline Kobia, Mississippi State University; Chuanlan Liu, Advisor
Consumers' Acceptance of Wearable Technology: Antecedents in a Technology Acceptance Model (MS - 2nd place)
Chanmi Hwang, Iowa State University; Eulanda Sanders, Advisor
Development and Evaluation of Nurses' Scrub Jacket through the Functional Design Process (MS - 1st place)
Heajoo Lee, Central Michigan University Su Kyoung An, Advisor
The Furry Fandom: Constructing a Costumed Society for Identity Exploration (UG - 2nd place)
Emily Satinsky, Cornell University; Denise Green, Advisor
Thermal Comfort Evaluation of Seam Types in Athletic Bodywear (UG - 1st place)
Eric Beaudette, Cornell University; Huiju Park, Advisor
**Beaudette's paper is presented in the Wednesday poster session.