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Welcome to the SCHED app of the 2015 International Textile and Apparel Association conference! Brought to you by the Electronic Communications Commitee. If you encounter any issues with the schedule or app, please visit the tutorials and/or contact Genna Reeves-DeArmond at gennareeves@yahoo.com. During the conference you can contact her via text at 575-571-1671.
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Friday, November 13 • 9:15am - 10:30am
Concurrent Breakout Session #4: Communication of Sustainability Initiatives

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Communication of Sustainability Initiatives

Presider: Kim Hiller Connell, Kansas State University

Altercentric versus Egocentric 'Green Jeans' Advertising:  Impact on Dual Emotional Warmth So Young Song and Youn-Kyung Kim,  University of Tennessee, USA

Investigating the Role of Social Networking Sites in Creating Consumer Demand for Environmentally Sustainable Apparel: An Exploratory Study, Lauren Reiter and Kim Hiller Connell, Kansas State University, USA

Labor-Related CSR Communication: The Impact of Claim Types on Perceived Credibility, Skepticism, and Brand Trust, Whitney Ginder and Sang-Eun Byun, Auburn University, USA

Positive and Negative Advertising Images as Effective Sustainable Consumer Stimuli, Seung Bong Ko, Texas A&M University-Kingsville, USA; Hae Jin Gam, Illinois State University, USA; and Su Kyoung An, Central Michigan University, USA

 


Moderators
Speakers
HJ

Hae Jin Gam

Illinois State University, USA
WG

Whitney Ginder

Auburn University, USA
SB

Seung Bong Ko

Texas A&M University-Kingsville, USA
LR

Lauren Reiter

Kansas State University, USA
avatar for So Young Song

So Young Song

Univeristy of Tennessee, Knoxville


Friday November 13, 2015 9:15am - 10:30am
Anasazi North

Attendees (9)