Communication of Sustainability Initiatives
Presider: Kim Hiller Connell, Kansas State University
Altercentric versus Egocentric 'Green Jeans' Advertising: Impact on Dual Emotional Warmth So Young Song and Youn-Kyung Kim, University of Tennessee, USA
Investigating the Role of Social Networking Sites in Creating Consumer Demand for Environmentally Sustainable Apparel: An Exploratory Study, Lauren Reiter and Kim Hiller Connell, Kansas State University, USA
Labor-Related CSR Communication: The Impact of Claim Types on Perceived Credibility, Skepticism, and Brand Trust, Whitney Ginder and Sang-Eun Byun, Auburn University, USA
Positive and Negative Advertising Images as Effective Sustainable Consumer Stimuli, Seung Bong Ko, Texas A&M University-Kingsville, USA; Hae Jin Gam, Illinois State University, USA; and Su Kyoung An, Central Michigan University, USA
