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Friday, November 13 • 9:15am - 10:30am
Concurrent Breakout Session #4: Communication of Sustainability Initiatives

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Communication of Sustainability Initiatives

Presider: Kim Hiller Connell, Kansas State University

Altercentric versus Egocentric 'Green Jeans' Advertising:  Impact on Dual Emotional Warmth So Young Song and Youn-Kyung Kim,  University of Tennessee, USA

Investigating the Role of Social Networking Sites in Creating Consumer Demand for Environmentally Sustainable Apparel: An Exploratory Study, Lauren Reiter and Kim Hiller Connell, Kansas State University, USA

Labor-Related CSR Communication: The Impact of Claim Types on Perceived Credibility, Skepticism, and Brand Trust, Whitney Ginder and Sang-Eun Byun, Auburn University, USA

Positive and Negative Advertising Images as Effective Sustainable Consumer Stimuli, Seung Bong Ko, Texas A&M University-Kingsville, USA; Hae Jin Gam, Illinois State University, USA; and Su Kyoung An, Central Michigan University, USA



Hae Jin Gam

Illinois State University, USA

Whitney Ginder

Auburn University, USA

Seung Bong Ko

Texas A&M University-Kingsville, USA

Lauren Reiter

Kansas State University, USA
avatar for So Young Song

So Young Song

Univeristy of Tennessee, Knoxville

Friday November 13, 2015 9:15am - 10:30am MST
Anasazi North

Attendees (0)