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Friday, November 13 • 10:45am - 12:00pm
Concurrent Breakout Session #5: Marketing and Branding Strategies: use of Social Media and Technology

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Investigation of Micro-blogging Marketing Strategy of Fashion Brand: Via Big Data and Machine Learning Methodology, Ruirui Zhang Department of Fashion Design and Retailing, Framingham State University, USA;  Shan Xue and  Leslie Davis Burns, Oregon State University, USA

Is Made-in-USA Branding Strategy Effective? The Influence of Consumers' Brand Expectations, Gargi Bhaduri, Kent State University, USA

Predicting Consumer Adoption of QR Code Stores for Apparels across Times of Use Experience, Wanmo Koo, Western Illinois University, USA; and Eun Young Kim, Chungbuk National University, South Korea

Why We Hop on the Boycotting Bandwagon: Consumer Motivation to Participate in Brand Boycotts on Facebook, Whitney Ginder and Wi-Suk Kwon, Auburn University, USA


avatar for Leslie Davis Burns

Leslie Davis Burns

President, Responsible Global Fashion LLC
Responsible Global Fashion LLC provides consulting services and continuing education resources around responsible designing, sourcing, production, and distribution of fashion merchandise within the global fashion industries.

Whitney Ginder

Auburn University, USA

Eun Young Kim

Chungbuk National University, South Korea

Wanmo Koo

Western Illinois University, USA

Shan Xue

Oregon State University, USA

Ruirui Zhang

Framingham State University, USA

Friday November 13, 2015 10:45am - 12:00pm
Zia B

Attendees (0)