Color-coding Rubrics for Increased Effectiveness, Sherry Schofield, Florida State University, USA
Making Connections: Linking Course Concepts with Industry Practices Through Pinterest, Michelle L. Childs, The University of Tennessee, USA and Jennifer Yurchisin The University of North Carolina at Greensboro, USA
Utilizing University-based Enterprise to Foster Industry-Academia Collaboration in the Field of Product Development, Mun-young Kim, Hyun-jin Cho, and Eunah Yoh, Keimyung University, South Korea
Visual Reflections for Visual Merchandising, Ashley Hasty, Indiana University, USA
A Self-efficacy Approach to Mediating Gender Disparity in Body Satisfaction, Breda Fitzgerald and Carol J. Salusso, Washington State University, USA
Application of Children's Figural Scale to Compare Actual, Perceived, and Desired Self Images, Karla Teel, Pamela Ulrich, and Ali Zaremba Morgan, Auburn University, USA
Her Choice: Identity Formation and Dress Among Iranian, Muslim Women Living in the United States, Alexandra Howell, Columbia College Chicago, USA; and Leslie D. Burns, Oregon State University, USA
Women's Body Image Throughout the Adult Life Span: A Latent Growth Modeling Approach, Minsun Lee and Mary Lynn Damhorst, Iowa State University, USA
Presider: Sheng Lu, University of Delaware
Apparel Products from a Country Not Known for Apparel: The Halo Effects of Country Image and Well-known Product Category, Hongjoo Woo, Byoungho Jin, & Bharath Ramkumar The University of North Carolina at Greensboro, USA
Apparel Reshoring Movement: A Case Study of a Made-in-USA Business Model, Jessica Del Carmen and Ting Chi, Washington State University, USA
Importance of Guanxi in Chinese Apparel New Venture Success: Mixed Method Approach, Li Zhao and Jung Ha-Brookshire, University of Missouri, USA
Potential Impact of the Trans-Atlantic Trade and Investment Partnership (T-TIP) on Related Textile and Apparel Trade Flows, Sheng Lu, University of Delaware, USA
When we look at technology in the world of education, we tend to do so from current perspective. However, technology and innovations in technology have always been important in education. We can go back to the early 1900’s with the introduction of the radio and on-air classes, to the overhead projector, videotapes, Skinner Testing Machine, and even the handheld calculator in the 1970’s. The 1980’s saw the introduction of computers and the flood gates opened up. Today, a laptop or tablet is common for most students and forget your heavy Biology books, we now have eBooks. In the same way, schools teaching courses in design, pattern making, and merchandising must look at the new technologies available to best prepare their students to enter the modern workforce.
Schools need to look into the evolution of technology in the industry, where CAD is no longer sequestered within the 4 walls of the pattern making room and provide their students with the knowledge of how their skills can span across multiple avenues of the business, design, e-comm, marketing, store planning, merchandising, sales and so much more. It is the obligation of higher learning to best prepare their students to enter the modern workforce with the tools for today and the vision for tomorrow. We at Optitex are proud partners of this initiative at universities nationwide.
Collaborative Strategies to Teach Apparel and Textiles Students
Presider: Ashley Hasty, Indiana University
Developing Soft Skills through Multi-Disciplinary Cooperative and Situated Learning, Siwon Cho, Laura Morthland, Laura K. Kidd, and Shelby Adkinson, Southern Illinois University, USA
FUNctional Design: Exploring Design for Disability in a Childrenswear Course, Martha L. Hall and Michele A. Lobo, University of Delaware, USA
Reading is Cool: The Benefits of Organizing a Student Reading Group, Ashley Hasty, Indiana University
Redesigning Medical Uniforms in a Junior Level Collaborative Studio, Injoo Kim and Brooke Brandewie, University of Cincinnati, USA
Investigation of Micro-blogging Marketing Strategy of Fashion Brand: Via Big Data and Machine Learning Methodology, Ruirui Zhang Department of Fashion Design and Retailing, Framingham State University, USA; Shan Xue and Leslie Davis Burns, Oregon State University, USA
Is Made-in-USA Branding Strategy Effective? The Influence of Consumers' Brand Expectations, Gargi Bhaduri, Kent State University, USA
Predicting Consumer Adoption of QR Code Stores for Apparels across Times of Use Experience, Wanmo Koo, Western Illinois University, USA; and Eun Young Kim, Chungbuk National University, South Korea
Why We Hop on the Boycotting Bandwagon: Consumer Motivation to Participate in Brand Boycotts on Facebook, Whitney Ginder and Wi-Suk Kwon, Auburn University, USA
